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Title:  Commercial Programme Manager


Norwich, UKM, GB

Department:  Network Development

The role of the Commercial Programme Manager is to facilitate the delivery of the Lotus Retail Academy strategy, through the design and delivery of an aspirational commercial sales and aftersales programme for our global dealership network.


This new position offers the opportunity to work alongside the Head of Retail Academy to design and deliver a brand new accreditation programme across both the sales and aftersales functions.


The post holder will work to understand knowledge, skills and behavioural gaps to be addressed by the programme to deliver the aspirational growth and cultural change for the Group Lotus global network whilst ensuring that customers are placed at the heart of everything we do.


The post holder will be comfortable with the full end-to-end process and responsible for creating engaging and effective cultural change sales programmes.


Role Objectives


  • To lead on the diagnosis, plan, design and deliver impactful organisation wide commercial development interventions.
  • Deliver the “Lotus Customer Experience” via the commercial training programmes which ensure the customer is as the heart of all content
  • Equipping the global network with the skills needed to achieve advantageous KPI’s as the position of the Lotus brand is elevated within the global, automotive sector
  • Developing of high quality sales programmes using various methodologies, resources and tools. Data analysis and ROI of learning solutions delivered.
  • Support the delivery of the Global training strategy including learning, talent and cultural interventions.
  • Managing external supplier relationships.
  • Managing the Talent and Development work stream to embed a lifelong learning culture across the organisation.
  • Driving a coaching and mentoring culture across the network.
  • Planning and delivery of the global network training plan
  • Work with the Instructional Designer to create content
  • Develop motivational learning content that integrates dealer personnel much more closely into the brand
  • You will work with several internal customers and SME’s spanning a broad range of departments (including but not limited to product, engineering, aftersales) in order to design content that meets the needs of our diverse dealers. This role requires the ability to use SME’s effectively to establish key learning objectives and ensure these are successfully addressed via the content and delivery metho
  • You will have experience in managing delivery via a third party


Essential critea 


  • Educated to Degree level, with a professional qualification in Learning & Development ideal
  • Automotive experience is essential
  • OEM experience is desirable
  • Able to build relationships with and influence senior stakeholders internally and externally
  • Well versed in the application of learning and leadership theories, tools and techniques
  • Must have experience working within a KPI driven, retail, sales environment
  • Must have delivered sales and soft skills programmes previously with proven results


Key behaviours 



  • You will have delivered programmes globally and have a strong awareness of the cultural diversity required when executing training programmes.
  • Complex management of external providers efficiently and effectively, to time and to budget with clear measurable outcomes.
  • You are relentless in driving customer satisfaction
  • You are an amazing communicator and effective influencer.
  • You are a collaborator and willing partner with other departments to break down silo’s and drive enterprise change and value.
  • You are a self-starter. You like to understand the expected outcome, get the context, and then work to get it done.
  • You are a natural project manager - You keep all the moving pieces organized and progressing at the appropriate pace.
  • You will have experience in mentoring, be able to talk about your successes in previous programmes and understand what a 'good' sales culture looks like