Title:  Senior Copywriter

Senior Copywriter - London (Hybrid) 

Permanent 

About the role

As Lotus Cars look to continue its transformation journey into a major premium brand and deliver against ambitious Global growth targets, our Global Commercial Organisation is seeking an experienced copy writer. Joining our Marketing team in the Commercial Head office in London, this new role provides creative support and forms part of our in-house capabilities tasked with delivering first-class content and consumer touchpoints.

This role will focus on the omni-channel delivery of brand, campaign, and product copy able to build desire and action.

Key responsibilities include: 

• Editorial leadership across the commercial Lotus organisation.
• Owner of editorial strategy, process, and delivery.
• Generate clear and concise content across diverse marketing materials spanning both brand and direct response assets.
• Deliver emotive copy able to express the brand’s unique DNA and our product USPs.
• Collaborate with designers and fellow team members to build impactful branded content.
• Collaborate with digital colleagues strategically enhancing customer discoverability for specific search terms.
• Adopt a journalistic approach to build meaningful and previously untold stories, partnering with the Editorial team trough meticulous desk research and expert interviews.
• Elevate the Lotus brand image by infusing our brand values and tone of voice across all copy.
• Utilize data-driven insights, including SEO keyword analysis and consumer funnels, to inform and enhance copy, optimizing its impact.
• Think and act Globally – including managing relationships with key localisation stakeholders.

Knowledge, Skills, and Experience 

Essential: 

• Bachelor’s degree in marketing, Communications, English, or related field.
• Years of similar experience ideally with a blend of automotive and premium brand experience.
• Command of written and oral English is exceptional.
• Journalistic approach: possessing the ability to ask pertinent questions and conduct interviews that extract meaningful stories from experts.
• Proficient in SEO-based copywriting.
• Digital-minded, independent, accurate, and self-starting.

• Strong communication skills: seamlessly pass work to stakeholders for review. You proactively seek and pursue the necessary information for your projects.

• Ability to work effectively in a fast-paced, deadline-driven environment.
• Proven track record of managing multiple projects simultaneously, meeting deadlines and maintaining high-quality standards throughout the creative process.

Desirable: 

• Experience within the automotive sector would be beneficial.

What we offer you

In addition to a competitive salary, you will have access to the following benefits: 

• 25 days’ holiday plus bank holidays
• 6% pension contribution
• Discretionary annual bonus scheme, based on your contribution and the performance of the company
• Private Healthcare
• Group income protection based on length of service
• Paid time off for medical appointments
• Family Friendly policies
• Employee Car Ownership Scheme
• Exclusive Employee discount, wellbeing, and recognition platform #ForUSLOT

Other:

Please note this role is hybrid, however there is an expectancy to work in the office at least 3 days per week.